Services “-Part Two-”

Speech Writing

Press Releases

Web Sites &  Marketing Strategies                                            

Ghostwriting

The key elements in successful speech writing is defining exactly what you want the speech to achieve—what you want your audience to think or do at the end of the speech. This goal is achieved by: (1)  analyzing your audience, and ensuring the content is relevant to their needs and expectations (2) using language and tone of voice that the audience will understand and identify with, while blending it into your own natural style of speaking and (3) utilizing a bit of jargon and a few “in” phrases that the audience understands.

Once the speech is written, it  is important to practice it a number of times to gain a feeling of comfort and confidence. In summary, “Tell them what you’re going to tell them—tell them—than tell them what you told them.”

A Press Release is a vital tool for announcing your business, or a new service within your business, to the media. The media consists of editors and journalist for newspapers, magazines, newsletters, and trade publication, as well as television and radio stations. This type of marketing informs journalist, editors and producers that you and your service are available to be interviewed for their publication.

When you are featured in an article you gain credibility with your buying audience. It says that you are a leader in your field and newsworthy. While an ad is a very acceptable form of marketing a product or service, an article can not be purchased. An ad says, "I'm paying for you to see this and buy from me", while getting featured in a publication announces you and your product or service as newsworthy. A Press Release creates a bigger impact much faster than a paid ad can create.

The internet has dramatically changed the way business is conducted in today’s global economy. The major element in conducting e-commerce is the necessity for having a professionally developed web site.

Conventional wisdom states, “If you build it they will come,” not unless, however, they know its location. A web site is a sales tool, not a panacea for business development. The internet is a vast ocean—who will ever find it? Free Lance Consulting can assist you in developing a professional web site with a road map for potential clients to find you.

Ghostwriting is when someone hires a professional writer to put into words their thoughts and ideas for a specific purpose—for example, a busy executive that hasn’t the time to write a speech or someone that has had a great idea for a novel, but is not professionally trained to complete the project.

At Free Lance Consulting, we provide more than just translating your ideas into words. We act as a coach. We inspire you to do your best work by helping you organize your thoughts and offer creative solutions and styles you may not have considered—and finally—we manage the project until its completion. Whatever the goal, we can bring the structure and knowledge and can make it enjoyable, productive and memorable. We all have something of value to share with others—the written word can be  your legacy.

Free Lance Consulting  Professional Writing Services

     “Send the right message—to the right customer—at the right time”